WE BUILT THEM A TRUCK (2020)

Agency Brand lead (Wieden+kennedy)

"We Built Them A Truck" was the launch TV commercial for Ford Trucks under Ford's Built For America rebrand platform. Since their invention, Ford trucks have helped–and continued to help–people build and better their lives, their communities, and their country.

By putting people at the center and shining a light on this more emotional connection they have with their trucks, "We Built Them A Truck" captures the soul and pride of America's undisputed truck leader.